The first step in creating an effective website for your small business is obtaining an understanding of your business. First, we will learn how your business operates, how you generate revenue, how you would like to grow your business, etc. With this information we will then have a better understanding of how your website (or a re-designed website) can help grow your business.
Together, we will piece together what your website should communicate to your existing and potential customers. We will also be thinking about how people will search the internet for your type of business and the products and services that you provide (This will be discussed more in the promotion phase.). This will lead to the organization of your website - what are the main categories/sections of the site and how should each section be divided into individual web pages.
At this point, together, we will discuss potential domain names. Over the past 12 years we have helped guide more than one hundred small business owners through the domain name selection and registration process. If you already have a domain name we will determine if we should continue using it or is there a better domain name available to register.